Types of agencies[edit]

Allamanda Voyages travel agents in Paris
There are three different types of agencies in the UK: multiples, miniples,[12] and independent agencies. Multiples comprises a number of national chains, often owned by international conglomerates, like Thomson Holidays, now a subsidiary of TUI Group, the German multinational.[13] It is now common for the large mass market tour companies to purchase a controlling interest in a chain of travel agencies, in order to control the distribution of their product. (This is an example of vertical integration.) The smaller chains are often based in particular regions or districts.[citation needed]
Five different types of agencies exist in the United States: independent, host, franchise, consortium, and mega agencies. American Express and the American Automobile Association (AAA) are examples of mega travel agencies.[14] Carlson Wagonlit Travel is an example of a consortium agency consisting of various types of specialty agencies. Expedia CruiseShipCenters is an example of a franchise travel agency, consisting of independently operated travel agencies ran by franchisees. Oasis Agent is an example of a host agency. An example of an independent travel agency, is one that is started by a sole proprietorship, or partnership between individuals that have no business partnerships with competition agencies. Each type of travel agency has its pros and cons.[15][16]
Independent agencies usually cater to a special or niche market, such as the needs of residents in an upmarket commuter town or suburb, or a particular group interested in a similar activity, such as sporting events, like football, golf, or tennis.[17]
Travel agencies choose between two approaches. One is the traditional, multi-destination, outbound travel agency, based in the traveler's originating location; the other is the destination focused, inbound travel agency, that is based in the destination and delivers an expertise on that location. At present, the former is usually a larger operator while the latter is often a smaller, independent operator.[18]

No comments:

Post a Comment